Exam (elaborations)
CAS3701 Assignment 12 (COMPLETE ANSWERS) 2024 - DUE 4 October 2024
- Institution
- University Of South Africa
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CAS3701 Assignment 12(COMPLETE ANSWERS) 2024
- DUE 4 October 2024
100% GUARANTEEED
, CAS3701 Assignment 12 (COMPLETE ANSWERS) 2024 -
DUE 4 October 2024
QUESTION 1 1. INTRODUCTION Rhino Cellular Ltd
(“RhinoCell”) is a South African based manufacturer and
retailer of low-cost smart phones. RhinoCell was founded
in 2011 in response to the uptake of smart phones in the
South African market. The company quickly saw a market
opportunity for a low-cost smart phone that provides a
basic version of features when compared to other high-
end smart phones manufactured in South Africa and other
African markets. RhinoCell has a 31 August financial year-
end. The board of RhinoCell expects to authorise the
annual financial statements of RhinoCell for issue on 14
December 2023. The key to RhinoCell’s competitive
advantage is its locally based supply chain. RhinoCell
manufactures its products at the Maluti-A-Phofung Special
Economic Zone (“SEZ”) in Harrismith, Free State Province.
The Maluti-A-Phofung SEZ is a key logistic link by road
and rail to South Africa’s economic and industrial
heartland, with key links to Gauteng, the Port of Durban,
and the Bloemfontein-Cape Town route. RhinoCell sources
its main materials from South Africa and other African
countries and employs workers from the Harrismith
community. This strategy allows RhinoCell to procure
materials at competitive prices and pay lower wages to
its employees, as the cost of living in Harrismith is lower
when compared to urban centres such as Johannesburg,
Durban, and Cape Town. 2. MARKETING AND SALES
STRATEGY The smart phone industry is dominated by a
few international companies that manufacture their
products mainly in South-East Asia and the Americas. The
strong expansion program by these companies, coupled
with the rollout of 5G internet, has allowed global
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