Exam (elaborations)
Exam (elaborations) MKTG301 Management of Marketing MCQS solved
- Course
- Institution
- Book
This post covers 30 MCQS on management of marketing..The answers for the 30 MCQS are provided together with the explanation
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Un...
-
MNM2604 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
-
MNM2604 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024
Seller
Follow
Knowledgekings
Content preview
Principles of MarketingMCQS questions and answers
1. Which of these is true about marketing?
A. Marketing is used to promote the product and services
B. Marketing is concerned about the sales only
C. Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large.
D. Marketing considers only the needs of the organization and not the society
Answer: C) Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.
2. Which one is not a part of the 4 Ps?
A. Product
B. People
C. Price
D. Place
Answer: B) People
Explanation:
People are a part of the 7 Ps. The concept of the 7 Ps is used in service marketing.
3. Who is the Father of Modern Marketing?
A. Philip Kotler
B. Peter F Drucker
C. Abraham Maslow
D. Raymond Kroc
Answer: A) Philip Kotler
Explanation:
Philip Kotler is the father of modern marketing. He is an American marketing author and
professor emeritus.
4. ____defined marketing as the science and art of exploring, creating, and delivering value
to satisfy the needs of a target market at a profit?
A. Steve Jobs
B. Philip Kotler
C. Peter Drucker
D. Abraham Maslow
Answer: B) Philip Kotler
Explanation:
Philip Kotler is the father of modern marketing. He is an American marketing author and
professor emeritus.
5. The term "Marketing" refers to?
, A. Promotion of the product
B. Focusing on sales and profit
C. Strategizing and implementing the organization process
D. Set of activities to deliver customer value and satisfaction
Answer: D) Set of activities to deliver customer value and satisfaction
Explanation:
The latest idea of marketing is that it is a set of activities to deliver customer value and
satisfaction. There were different phases when marketing was considered more about
production
and selling.
6. ____ is the key term in AMA's definition of marketing?
A. Sales
B. Promotion
C. Value
D. Profit
Answer: C) Value
Explanation:
In its standard definition of marketing, the American Marketing Association focuses on Value to
the customers.
7. Why must the marketers monitor the competitor's activities?
A. The competitor may destroy the organization
B. The competitor may threaten the monopoly position of the company
C. New offerings of a competitor may need alterations in one or more components of the
company's marketing mix
D. The competitor may be violating the law to gain an advantage
Answer: C) New offerings of a competitor may need alterations in one or more components of
the company's marketing mix
Explanation:
Monitoring the competitor's activities helps the company to modify its plans and activities to
remain profitable and sustained in the market.
8. Different price points for a different level of quality for a company's related products is a
part of which pricing strategy?
A. Product line pricing
B. Incremental pricing
C. Optional product pricing
D. By-product pricing
Answer: A) Product line pricing
Explanation:
In product line pricing the company adds features to the base product and charges more for the
features, as compared to the base product.
9. In today's time marketing must be understood and developed as?
A. Getting the first mover’s advantage
B. Creating value for the customers
C. Pushing for higher sales and profits
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Knowledgekings. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R95,90. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52355 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now