COM3707 Latest exam pack questions and answers and summarized notes for exam preparation. Updated for 2024 exams . For assistance Whats-App.0.6.7..1.7.1..1.7.3.9 . All the best on your exams!!
Media ethics
OR
Political and government communication
100 marks
Duration: 2 hours
This paper consists of 6 pages.
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• Choose ONE section and answer 3 questions. You ONLY answer Media Ethics OR Political and
Government Communication questions.
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• Exam format: Take-Home timed assesment.
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[TURN OVER]
, 2 COM3707
MAY/JUNE 2024
COM3707
Date: 22 May 2024
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, 3 COM3707
MAY/JUNE 2024
SECTION 1: MEDIA ETHICS
YOU HAVE TO SELECT AND ANSWER ANY THREE QUESTIONS.
QUESTION 1
"In every society, there are basic standards or expectations of what constitutes acceptable
behaviour or proper conduct.” (Oosthuizen 2014: 10).
1.1 Considering the above statement, describe, in detail in your own words, what media
ethics is about. (5)
1.2 Explain the difference between meta-ethics and normative ethics and give two
examples of each type of ethics. (10)
1.3 Discuss what professional media ethics is concerned with and give three reasons why
self-regulation takes place by the media. (18⅓)
[33⅓]
QUESTION 2
2.1 Discuss any three meta-ethical theories and give their core principles. (18)
2.2 Discuss the impact that the above meta ethical theories can have on journalists‘
conduct. Illustrate your discussion with examples from the media. (15⅓)
[33⅓]
QUESTION 3
3.1 Discuss the most important characteristics of the social responsibility theory, the
libertarian theory, and one other normative media theory. (18)
3.2 Discuss McQuail’s reassessment of the media theories and his three public
communication values in a democracy. (15⅓)
[33⅓]
QUESTION 4
“If ethics relates to self-imposed duty, the law requires that certain rules and regulations must
be followed” (De Beer & Froneman 1994:13).
Taking above statement into account, discuss the impact of legislation on normative media
ethics. Answer this question by using examples from the South African press and offering
arguments against the regulation of professional ethics.
[33⅓]
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