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C773 USER INTERFACE DESIGN TASK 1 ASSIGNMENT WESTERN GOVERNORS’ UNIVERSITY.
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C773 USER INTERFACE DESIGN TASK 1 ASSIGNMENT WESTERN GOVERNORS’ UNIVERSITY.
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C773 USER INTERFACE DESIGN TASK 1ASSIGNMENT WESTERN GOVERNORS’
UNIVERSITY.
, A1) Describe how the current website content fails to meet audience and stakeholder needs.
Stakeholder needs:
“The stakeholders, including the owners or shareholders, have specific interests centered around
the business’s reputation, known as goodwill. However, the current website fails to address these
interests adequately. Its content is insufficient, covering only information about cats, and dogs,
and limited advice such as ‘How long can l expect my pet bird to live?” and “How often should l
feed my pet snake?’
A well-rounded virtual consulting firm should encompass content on a wider spectrum of pets,
including aquatic, indoor, and outdoor animals. Unfortunately, this omission fails to serve the
shareholders in enhancing stock prices or securing higher dividends.
Moreover, the current website overlooks potential pet owners who may prefer animals like pigs
or horses. The lack of content related to horses on the firm's website might deter these
individuals from engaging with the firm. This lack of comprehensive content could result in the
loss of customers and potential sales before they even materialize.
Audiences needs:
“When customers or potential visitors navigate to the website, they typically seek information
about their current pets or those they intend to purchase. However, a mouse owner, pig owner, or
others visiting the site will leave without finding relevant content about their specific pets.
Another unfilled need for the audience is the lack of visual elements. The current website lacks
any visual aids, such as pictures, for any type of pet. Visual content is crucial for audiences
seeking comprehensive information alongside text.
Including images would significantly enhance the user experience. For instance, a horse owner
would greatly benefit from visual instructions on how to trim a horse’s hooves including as part
of the content.”
A2) Describe how the current website functionality fails to meet audience and stakeholder
needs.
Stakeholder needs:
It is in the interest of the shareholders and stakeholders to have a website that facilitates
communication with the company. As a virtual consultancy firm, acquiring customers often
occurs virtually. However, the current website lacks a contact form or clear contact information.
Furthermore, there's ambiguity regarding the function of the ‘Fetch’ link or its associated
element, leading to confusion among visitors.
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