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DECA Test Study Guide Questions & Answers 2024/2025
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DECA Test Study Guide Questions & Answers 2024/2025
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DECA Test Study Guide Questions &Answers 2024/2025
company analysis - ANSWERSquestions that determine what a company identifies what areas are weak
customer analysis - ANSWERSstudying customers buying habits to reveal patterns that offer insight into
product offerings and pricing strategies
competitive position - ANSWERSquestions that determine a company's competitive plan
external opportunities and threats - ANSWERScompetition, environmental scan, political, economic,
socio-cultural, technolgical
competition - ANSWERSknowing what your competitors are doing at all times, as changes can provide
opportunities
environmental scan - ANSWERSan analysis of outside influences that may have an impact on an
organization
political - ANSWERSbeing alert to new government laws
economic - ANSWERSdetermines whether the economy is going up and down, is vital in making future
decisions
socio-cultural - ANSWERSchanges in attitudes, lifestyles, and opinions provide opportunities/threats
technological - ANSWERSchanging technology provides both threats and opportunities
executive summary - ANSWERSbrief overview of the entire marketing plan
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