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Culinary Arts 3 Final Exam Questions and Answers
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  • Course
  • Culinary Arts
  • Institution
  • Culinary Arts

Promotional Mix/Market Communications - Answer-marketers and managers communicating with their market Promotional Mix consists of: - Answer-advertising, personal selling, sales promotions, etc. Channel of Distribution - Answer-the chain of businesses or intermediaries a good or service passes...

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Document information

  • October 12, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • culinary arts 3 final exam questions and answers
  • promotional mixmarket communications answer mar

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  • Culinary Arts
  • Culinary Arts

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Culinary Arts 3 Final Exam Questions
and Answers
Promotional Mix/Market Communications - Answer-marketers and managers
communicating with their market

Promotional Mix consists of: - Answer-advertising, personal selling, sales promotions,
etc.

Channel of Distribution - Answer-the chain of businesses or intermediaries a good or
service passes through until it reaches the end consumer (wholesalers, retailers, etc.)

Menu Mix - Answer-The relative fraction or percentage of sales that each menu item
contributes to the whole.

Sales Volume - Answer-the quantity or number of products sold or services provided by
a company in a particular period of time

Forecasting Revenue - Answer-a prediction of sales levels or costs that will occur during
a specific period

Target Marketing - Answer-aiming your marketing efforts towards a specific group of
customers

Purchasing Process - Answer-the process of buying goods and services

Food Percentage method - Answer-the relationship between sales and the cost of food
to achieve those sales. Total Food Cost /sales= food percentage

Revenue - Answer-income from sales before expenses or costs are subtracted

Controllable Cost - Answer-depending on how the operation is doing, they can choose
ho to spend on food, beverage, and labor costs

Fixed cost - Answer-includes insurances, utilities, and operation lease or mortgage.
costs you have to pay

Types of fish: Finfish - Answer-backbone, live in fresh water, can be round or flat
(salmon, rockfish)

Shellfish - Answer-have outer shell but no backbone, live primarily in salt water (shrimp,
scallops)

Fish Fabrication: Whole or Round - Answer-the fish just as it was caught

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