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MNG3701 UPDATED EXAMINATIONS STUDY PACK 2024
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- University Of South Africa (Unisa)
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- Practising Strategy
MNG3701 UPDATED EXAMINATIONS STUDY PACK 2024
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BMZ ACADEMYTHE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
,DECLARATION OF AUTHENTICITY
I, ---------(Full name/s and surname)
Student number: -------
declare that I am the author of this assessment / examination document for MNG3701.
I further declare that the entire document is my own, original work and that where I
used other information and resources, I did so in a responsible manner. I did not
plagiarise in any way and have referenced and acknowledged any resources that
I consulted and used to complete this exam according to the requirements of the
required style of referencing. By signing this declaration, I acknowledge that I am
aware of what plagiarism is and the consequences thereof. Furthermore, I
acknowledge that I am aware of UNISA’s policy on plagiarism and understand that if
there is evidence of plagiarism within this document, UNISA will take action.
Date: 23/05/2022____________________________________
Place: ____________________________________
Signature:________________________________
(provide an electronic signature or type your name and surname again)
,Question 1
1.1 . a) Use an example related to the Investec case study to explain the
/concept of ‘transient competitive advantage’. (2 marks)
Transient competitive advantage refers to an organisation’s ability to build up
temporary advantages where it can seize opportunities, and exploit them, then move
quickly when they have exhausted the opportunity.
b) ‘According to the information provided in the case study, Investec has a
transient competitive advantage’. Do you agree or disagree with this statement?
Justify your answer. (3 marks)
Yes I agree, Investec has transient competitive advantage especially during the covid-
19 pandemic where the market went more digital during the pandemic duration. While
the company is subject to inherent challenges arising from general macro-economic
and geopolitical conditions in the countries in which it operates, the company managed
to take advantage of its high technology and innovation to win the market in the short
where the financial industry got highly volatile with no one participant having particular
advantages over others in the long term due to the urgency of the pandemic.
1.2 a) Evaluate the 1999 mission statement of Investec to determine whether it
meets the requirements of a good mission statement. (3 marks) Hint: When
evaluating the mission statement use a table with the following headings;
components, yes/no, excerpts from the statement.
The mission statement of Investec reads:
“We aspire to be one of the world’s great specialist banking groups, driven by
commitment to our core philosophies and values”
COMPONENTS YES/NO EXCERPTS FROM THE MISSION STATEMENT
Product and/or service YES The statement shows that it is a banking institution
Organisational Values YES It clearly states that it is committed to the core
, philosophies and values
The market It indicates that it will compete globally (operating in
YES
the whole world)
Orientation towards No clear statement of any economic objectives towards
SOMWHAT
survival and growth growth and survival although implicit.
Organisational Philosophy It indicated but not clearly stated the organisational
NO
philosophy
b) Compare the 1999 and the 2021 mission statements and comment on how it
has changed over the years.
Primarily the two statements differ in terms of products. The 1999 mission statement
states explicitly the company’s offering of banking services while the 2021 mission
statement explicitly features distinctive banking and wealth management service to
the company’s product portfolio.
Also, the organisation had a change or modification of values. The 1999 mission
statement has not clearly stated the values although implied them, with a broad
acknowledgement. The 2021 mission statement on another hand clearly states that
its values is striving to create long-term value for all of our stakeholders. There was
also a change of orientation towards survival and growth, in which the 1999 mission
statement was not showing the company’s orientation towards growth and survival
while in 2021 the mission statement clearly showed this through its commitment to
the triple bottom line that balances the interest of the societies, hence contributing
meaningfully, to the people, communities and planet”.
QUESTION 2
a.) 5 Threats from the external environment
The following are the common threats from the external environment
Firstly, there is threat of existing competition for low-cost or zero-fee accounts from
other banks in South African banking industry.
Secondly, the market is subject to new entrants for instance, Threat of new entrants,
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