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MNG3702 Latest exam pack questions and answers and summarized notes for exam preparation.
MNG3702 Latest exam pack questions and answers and summarized notes for exam preparation.
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MNG3701EXAM PACK
, QUESTION 1
1.1 Distinguish between four levels of strategy in business organisations with specific reference to the
decision-making roles of managers. Next to each manager, provide an example of a decision that this
manager might have to make. Your examples must be related to African bank.
(12) Use a table like the one below to structure your answer:
Level of Strategy Manager Who Makes the Example of a Decision
Decision
Corporate Strategy CEO or Board of Directors Deciding whether to enter a new
African market, such as
expanding operations to Nigeria
or Kenya.
Business Unit Strategy Head of Business Units (e.g., Developing a plan to improve
Retail Banking Manager) African Bank's personal loan
products to gain a competitive
advantage in South Africa.
Functional Strategy Head of Marketing, HR, Finance, Creating a new marketing
etc. campaign to increase the brand
presence of African Bank among
young, digitally-savvy
consumers.
Operational Strategy Branch Manager or Team Leader Implementing new customer
service protocols in a specific
African Bank branch to improve
customer satisfaction
Each level of strategy involves different aspects of decision-making in the bank, from broad
corporate decisions to specific operational improvements. Would you like more details on any of
these strategies?
1.2 Identity one stakeholder from the case study and explain how African bank adds value to this
stakeholder.
Stakeholder: Customers
How African Bank Adds Value: African Bank provides a range of financial products such as
personal loans, savings accounts, and credit cards tailored to meet the needs of individuals across
different income brackets, particularly focusing on accessible credit. Through competitive
interest rates, convenient digital banking platforms, and personalized financial solutions, African
Bank helps its customers manage their financial needs more effectively, thereby improving their
overall financial well-being.
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