,design
Question 1: The Design Process
The Design Process
Linear: a process where each phase follows a specific sequence without revisitation
Cyclical: repeating phases, allowing for continuous improvement based off feedback
Ideation Phase
Interpret/Rationale: summary of brief interpretation, how arrived at design solution
Identify: initial response to theme
Research: existing examples
Analyse: issues related to brief
Concept Phase
Moodboard
Brainstorm: thumbnails
Evaluation: concepts
Selection: final
Development Phase
Exploration: materials, styles, forms etc
Maquettes: prototype
Sample board: Define final materials, textures etc.
Final working drawings: technical layouts, detailed and measured
Production Phase
Planning: progression timeline and record of used materials and tools
Documentation: photographs of process
Exhibition Phase
Final product in context: branding and promotion
• logos, packaging,ads, success review
Question 2: Design Communication
Definiton of Design
To create a detailed plan of a structure, focusing on appearance, convenience and functioning
To invent something in a skillful way for a particular purpose
Main Categories of Design
Visual communication, Surface design, Product design, Environmental design
, Symbolic Language
Signs: object, quality or event whose presence indicates probable presence of something else
Symbols: mark, sign or word that indicates an idea, object or relationship through linkages
• e.g the Nike symbol
Pictogram: a picture that represents a word or idea, images used to represent data (aka icon)
• Gives snapshot of quantity and volume in an impactful way
Ideograms: character symbolising the idea of a thing without indicating sounds used
Typography: consists of fonts, send out a message and emotive feel to the piece
• Size: best used in contrast, creates a feeling of dynamism
• Kerning: Adjust space between individual letters
• Leading: Adjusting the space between lines of text, large (elegance) and little (rebellious)
• Capitalisation: lowercase is friendlier, say more with less, all-caps adds emphasis
• Colour: psychological impact, real-life experiences and cultural colour symbolism
Metaphors: expresses a literary, visual or cultural message
Allegory: symbolic representation of a moral or political concept
Irony: stereotypic, twist in language implying the opposite of what is said
Parody: mock, comment or poke fun at an original work by means of imitation
Question 3: Visual Analysis
Elements
Line
Actual lines
• Outlines: boundaries shaping form
• Contour lines: describes edges of form, no shading
• Modelled lines: different types of line used to suggest roundness, used with shading
Edges: point where 1 form meets another, line impression
Implied lines: suggested by fillin in left out lines or by following direction of dominant elements
Manifestations
• Geometric: stability, order, structured calmness
• Organic: represents movement, nature, harmony
• Descriptive: objects
• Expressive: emotions
• Autonomous: used for their own sake, abstract art
