ENG1512
OCT/NOV EXAM PORTFOLIO 2024
UNIQUE NO.
DUE DATE: 16 OCTOBER 2024
, ENG1512
October/November Exam Portfolio 2024
Unique No.
DUE: 16 October 2024
English for Economic and Management Science
SECTION A: READING COMPREHENSION, EDITING AND GRAMMAR
QUESTION 1: READING COMPREHENSION
1.1 Summary:
The paragraph discusses how digital transformation is reshaping business
development, highlighting trends, challenges, and opportunities, including technological
adoption, customer focus, and workforce demands.
1.2 Impact of digital transformation on customer experience:
Digital transformation has revolutionized customer experiences by enabling companies
to tailor services to individual needs, delivering more personalized interactions and
targeted marketing strategies.
1.3 Synonyms from the text:
1.3.1 Growth – Development
1.3.2 Electronic/computerised – Digital
1.3.3 Expired – Outdated
1.3.4 Structure – Infrastructure
1.3.5 Incorporate – Integrate
1.4 Paraphrase:
The demand for digitally skilled professionals is rising, but many businesses struggle to
recruit and retain qualified talent.