Exam (elaborations)
DPR PORTFOLIO SEMEMSTER 2
- Course
- Public Relations (DPR2613)
- Institution
- University Of South Africa (Unisa)
DPR PORTFOLIO SEMEMSTER 2
[Show more]
Content preview
PARAPHRASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
TABLE OF CONTENT
Introduction
SECTION A – CONTENT
SECTION B – 30 YEARS OF DEMOCRACY CAMPAIGN
SECTION C – MULTIPLE CHOICE
Self-Assessment and Self-Reflection
References
, Introduction
In an increasingly competitive environment, institutions of higher learning, including Universities
South Africa (USAf), must develop strategic communication plans to enhance their corporate image
and reputation. As a public relations officer for USAf, the focus of this campaign is to monitor and
evaluate competition while maintaining strong relationships with both internal and external
stakeholders. The campaign will use various types of corporate communication to ensure a cohesive
brand identity, improve visibility, and foster trust with stakeholders such as students, staff,
government bodies, and the public. By implementing a well-structured campaign, USAf aims to
position itself as a leader in higher education while addressing the challenges of a competitive
landscape and ensuring alignment with the expectations and values of its diverse stakeholder base.
The following sections outline the key components of this campaign, including a proposed name,
mission and vision statements, objectives, and strategies for managing corporate identity, image,
and reputation.
SECTION A – CONTENT
1. Propose a campaign name and a slogan for this initiative. State the clear purpose of the campaign
and its objectives using the SMART formula.
Campaign Name: "USAf Excellence Initiative"
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller rodneybila1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R163,33. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
49497 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now