Exam (elaborations)
DPR PORTFOLIO SEMEMSTER 2
- Course
- Public Relations (DPR2613)
- Institution
- University Of South Africa (Unisa)
DPR PORTFOLIO SEMEMSTER 2
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Content preview
PARAPHRASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
TABLE OF CONTENT
Introduction
SECTION A – CONTENT
SECTION B – 30 YEARS OF DEMOCRACY CAMPAIGN
SECTION C – MULTIPLE CHOICE
Self-Assessment and Self-Reflection
References
, Introduction
In an increasingly competitive environment, institutions of higher learning, including Universities
South Africa (USAf), must develop strategic communication plans to enhance their corporate image
and reputation. As a public relations officer for USAf, the focus of this campaign is to monitor and
evaluate competition while maintaining strong relationships with both internal and external
stakeholders. The campaign will use various types of corporate communication to ensure a cohesive
brand identity, improve visibility, and foster trust with stakeholders such as students, staff,
government bodies, and the public. By implementing a well-structured campaign, USAf aims to
position itself as a leader in higher education while addressing the challenges of a competitive
landscape and ensuring alignment with the expectations and values of its diverse stakeholder base.
The following sections outline the key components of this campaign, including a proposed name,
mission and vision statements, objectives, and strategies for managing corporate identity, image,
and reputation.
SECTION A – CONTENT
1. Propose a campaign name and a slogan for this initiative. State the clear purpose of the campaign
and its objectives using the SMART formula.
Campaign Name: "USAf Excellence Initiative"
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