,SECTION A: READING COMPREHENSION, EDITING AND
GRAMMAR
QUESTION 1: READING COMPREHENSION Read the abstract
below and respond to the questions that follow. Digital
transformation has become a crucial driver of business
development, reshaping industries and redefining how companies
operate. This review analyzes the trends, challenges, and
opportunities arising from this transformative process. Companies
are increasingly adopting digital technologies such as cloud
computing, AI, IoT, and big data analytics to streamline
operations, improve customer experiences, and drive innovation.
Digital transformation has led to a focus on understanding and
meeting customer needs through personalized experiences and
targeted marketing strategies. COVID-19 pandemic accelerated
the adoption of remote work and digital collaboration tools,
leading to new ways of working and collaborating across teams
and organizations. Many organizations struggle with outdated
legacy systems and infrastructure, making it challenging to
integrate new digital technologies. As companies collect and
analyze more data, ensuring data privacy and security has
become a major concern. There is a growing demand for
professionals with digital skills, but many organizations face
challenges in finding and retaining talent. SOURCE: Joel, O.S.,
Oyewole, A.T., Odunaiya, O.G. & Soyombo, O.T., 2024. The
impact of digital transformation on business development
strategies: Trends, challenges, and opportunities analyzed. World
Journal of Advanced Research and Reviews, 21(3): 617- 624. 1.1
In one sentence, summarise the paragraph above. (1 Mark) 1.2 In
, your own words, describe the impact of digital transformation on
customer experience. (2 Marks) 1.3 Which words/phrases from
the article mean the same as the following: 1.3.1 Growth 1.3.2
Electronic/computerised 1.3.3 Expired 1.3.4 Structure ENG1512
PoE OCT/NOV/2024 Page | 4 1.3.5 Incorporate (5 Marks) 1.4
Paraphrase the following sentence: There is a growing demand
for professionals with digital skills, but many organizations face
challenges in finding and retaining talent. (2 Marks)
1.1 The paragraph discusses the role of digital transformation in
driving business development, its impact on operations, and the
challenges organizations face with adopting new technologies.
1.2 Digital transformation improves customer experience by
allowing businesses to provide personalized services and
targeted marketing, enabling them to better understand and meet
customer needs.
1.3
1.3.1 Growth: Development
1.3.2 Electronic/computerised: Digital
1.3.3 Expired: Outdated
1.3.4 Structure: Infrastructure
1.3.5 Incorporate: Integrate
1.4 The demand for workers with digital expertise is increasing,
but many companies struggle to hire and keep skilled
employees.
