Read the case study below and answer the questions that follow.
The COVID-19 Supply Chain Impact – Avoiding the Bullwhip Effect
The Coronavirus disease (COVID-19) pandemic reveals an under-recognized reality of business—companies in most every industry need the
agility to onboard new suppliers quickly and open ancillary sales channels in order to meet customer demand and remain competitive.
Countries heavily impacted by the virus, such as China or Italy, have restricted trade and closed borders, causing a huge disruption in supply
chains and commerce.
At the same time, buyer behavior is completely unhinged due to the ripple effect caused by COVID-19. With a disrupted global supply chain
and an uptick in panic buying, it’s a recipe for disaster for an unprepared supply chain. Manufacturers are inundated with replenishment
requests, days or sometimes weeks after a supply shortage occurs. And, businesses are tapping into multiple manufacturers to procure the
goods they need to manage the overwhelming influx of demand. This often leads to overproduction and misinformed inventory build-up.
Enter the “bullwhip effect,” a phenomenon that refers to increasing swings in inventory in response to shifts in customer demand as one
moves further upstream in a supply chain. The bullwhip effect is caused by forecast inaccuracy at the end-customer demand point, and
results in significant supply chain inefficiencies. Even small variability in downstream demand can multiply as you go upstream, ultimately
becoming a big problem for manufacturers and their suppliers.
The demand shocks created by COVID-19 have caused extreme bull whip effects, resulting in an unpredictable and unstable manufacturing
environment where suppliers struggle to intelligently predict demand as a result of panicked buyer behavior. How can companies combat
this?
Available at: https://www.sdcexec.com/sourcing-procurement/article/21134023/cleo-thecovid19-supply-chain-impact-avoiding-
thebullwhip-effect
, lOMoAR cPSD| 42036583
7 |Page
QUESTION 1
1.1 Compare and contrast logistics management with supply chain management (10 marks)
1.2 Explain why a business would decide to hold inventory during the COVID-19 period (15 marks)
1.3 A particular firm after COVID -19 has studied the case study provided and reached out to you to assist with the implementation of Supply
Chain Risk Management measures with regards to the external environment, supply chain process and supply chain information (25
marks)
SUBTOTAL SECTION A: 50
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