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MNM3712 ASSESSMENT 4 SEMESTER 2 2024 QUESTION 1 2 2.1 Step 1: Pre-Planning Stage 2 2.2 Step 2: Coordination of CRM Initiatives 2 2.3 Step 4: Developing CRM Strategies 3 2.4 Step 5: Competitive Benchmarking 3 2.5 Step 8: Selecting Appropriate CRM Technolo

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Course
Customer Relationship Management (MNM3712)

Institution
University Of South Africa (Unisa)

MNM3712 ASSESSMENT 4 SEMESTER 2 2024 QUESTION 1 2 2.1 Step 1: Pre-Planning Stage 2 2.2 Step 2: Coordination of CRM Initiatives 2 2.3 Step 4: Developing CRM Strategies 3 2.4 Step 5: Competitive Benchmarking 3 2.5 Step 8: Selecting Appropriate CRM Technologies 4 QUESTION 2 4 Lateral Partner...

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Uploaded on October 19, 2024
Number of pages 10
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Type Essay
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mnm3712 assessment 4 semester 2 2024

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Table of Contents
QUESTION 1 ............................................................................................................ 3
Step 1: Pre-Planning Stage (4 marks) ...................................................................... 3
Step 2: Coordination of CRM Initiatives (4 marks) .................................................... 3
Step 4: Developing CRM Strategies (8 marks) .......................................................... 4
Step 5: Competitive Benchmarking (6 marks) ......................................................... 5
Step 8: Selecting Appropriate CRM Technologies (8 marks) ...................................... 5
QUESTION 2 ............................................................................................................ 6
Lateral Partnerships for Stacking-Jewellery (6 marks) .............................................. 6

BMZ ACADEMY 061 262 1185/068 053 8213

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MNM3712 ASSESSMENT 4 SEMESTER 2 2024 QUESTION 1 2 2.1 Step 1: Pre-Planning Stage 2 2.2 Step 2: Coordination of CRM Initiatives 2 2.3 Step 4: Developing CRM Strategies 3 2.4 Step 5: Competitive Benchmarking 3 2.5 Step 8: Selecting Appropriate CRM Technolo

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