Search - Answer-Products or services have attributes customers can readily evaluate before they purchase (looking for shampoo on Amazon)
Experience - Answer-Products or services can be evaluated only after purchase (dinner in a new restaurant, concert, movie, or new hairstyle)
Credence - Answ...
Marketing 443 Exam 1 Questions and
Answers
Search - Answer-Products or services have attributes customers can readily evaluate
before they purchase (looking for shampoo on Amazon)
Experience - Answer-Products or services can be evaluated only after purchase (dinner
in a new restaurant, concert, movie, or new hairstyle)
Credence - Answer-Products or services have attributes buyers cannot confidently
evaluate, even after one or more purchases (surgery)
Experience qualities - Answer-Where is there overlap for most goods and services for
qualities of goods and services?
Beginning - Answer-When does marketing begin in the selling process?
Data, information, insights, decisions, implementation, back to marketing environment -
Answer-Marketing Environment
False - Answer-Majority of Data in the world is structurally organized
Yottabyte - Answer-1000 zettabytes
2.7 zettabytes - Answer-How much data is in the world?
True - Answer-Volume is the key attribute to Big Data
100 million transactions - Answer-How many transactions occur on Amazon per
second?
Egg - Answer-Most liked photo on instagram
53.1 million likes - Answer-How many likes does the egg have?
(Value(s) - Price(s)) > (Value(A) - Price(A)) - Answer-Value function
4.8 billion - Answer-How many people are using a smartphone in the world?
73% - Answer-How many people always have their phones with them?
Structured Data - Answer-Standardized data that are organized according to predefined
schema (database)
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