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ENG2602 OCT/NOV EXAM ANSWERS 2024
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- University Of South Africa (Unisa)
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ENG2602OCTOBER EXAM ANSWERS
YEAR : 2024
,SECTION A: GENRES OF LANGUAGE
Answer only ONE of the two questions from this Section.
QUESTION 1: COMMERCIAL PERSUASION
Read the following advertisement and answer the question that follows.
, 3
ENG2602
OCT/NOV 2024
Intercontinental Resort Mauritius Balaclava (2024) Intercontinental resort Mauritius balaclava.
Available at: https://mauritius.intercontinental.com/en/resort/ (Accessed 20 May 2024).
Write a carefully worded essay of 1000 – 1200 words (approximately 2 to 3 typed
pages) in which you critically analyse the advertisement as a persuasive text. Begin
your essay by BRIEFLY establishing what the text is about, who the target audience
is, and what the persuasive purpose is.
Ensure that your analysis focuses extensively on the persuasive strategies used in
the text. Apart from identifying the persuasive strategies (the appeals and linguistic
devices) you also need to explain how they have been used.
ESSAY
Introduction
The factsheet advertisement for the InterContinental Mauritius Resort Balaclava Fort serves
as a promotional text designed to persuade potential guests to choose the resort as a vacation
destination. Located in the Bay of Balaclava, overlooking the Indian Ocean, the resort
advertises its luxury accommodations, cultural appeal, and array of amenities. The target
audience includes affluent travelers, families, honeymooners, and business tourists who are
interested in a high-end, culturally immersive experience. The main purpose of the
advertisement is to persuade these potential guests to book a stay at the resort by
emphasizing its luxury, comfort, and unique features.
Target Audience
The advertisement targets travelers who seek a premium experience and are willing to pay for
luxury. The mention of features such as "Presidential suites," "Deluxe Terrace Jacuzzi rooms,"
and "private whirlpool" implies that the resort caters to those who appreciate exclusivity and
indulgence. Additionally, the text appeals to families by mentioning "Family rooms," indicating
that the resort can accommodate diverse groups, including parents traveling with children.
Business travelers may also be part of the target audience, as the advertisement refers to
proximity to the airport and mentions comprehensive amenities like the spa, shopping arcade,
and various recreational facilities.
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