MNM3709
Assignment 6 Semester 2 2024
Detailed Solutions, References & Explanations
Unique number:
Due Date: 30 October 2024
QUESTION 1
To analyze Theomei Apparel's external environment, it is essential to understand how various
external factors influence the company's operations and strategic decisions. These
environments are categorized into economic, technological, political and legal, and
global/international environments. Here is an analysis of each:
1. Economic Environment
Theomei Apparel operates in South Africa, a developing economy with fluctuating
macroeconomic conditions. The country's economic environment is shaped by various factors,
including inflation, unemployment, exchange rates, and interest rates, all of which affect
consumer spending and business operations. The medical and beauty industries, key markets
for Theomei Apparel, tend to have stable demand due to the essential nature of healthcare
services, yet they are not immune to broader economic pressures. South Africa's relatively
high unemployment rate and income inequality can impact consumer purchasing power,
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