Key Concepts in Corporate Communication Exam Questions and Answers Latest Update Graded A+
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Course
Key Concepts in Corporate Communication
Institution
Key Concepts In Corporate Communication
Key Concepts in Corporate Communication Exam Questions and Answers Latest Update Graded A+
Corporate Communication - Answers Corporate communication is the strategic management of all internal and external communications aimed at building a favorable reputation with stakeholders.
Evolution of Cor...
Key Concepts in Corporate Communication Exam Questions and Answers Latest Update Graded A+
Corporate Communication - Answers Corporate communication is the strategic management of all
internal and external communications aimed at building a favorable reputation with stakeholders.
Evolution of Corporate Communication - Answers Initially aligned with public relations (media focus),
corporate communication has evolved to address the needs of a broader range of stakeholders, like
employees, customers, and investors.
Management Function - Answers Corporate communication is structured as a core management
function, like finance or HR, involving planning, coordinating, counseling, and tactical communication
skills.
Stakeholder Communication - Answers The focus is on presenting the organization effectively to both
internal (employees, management) and external stakeholders (customers, investors, media,
community).
Excellence Theory - Answers This theory suggests that effective public relations contribute to an
organization's overall success by enhancing communication with stakeholders, leading to improved
organizational outcomes.
Stakeholder Theory - Answers Emphasizes that organizations should manage relationships with all
stakeholders (not just shareholders) fairly and ethically, resulting in positive outcomes such as loyalty
and financial gains.
Two-Way Symmetrical Communication - Answers Advocates for open, two-way dialogue between
organizations and their stakeholders to foster mutual understanding and respect, contrasting with one-
way persuasive communication.
Integrated Marketing Communication (IMC) - Answers A strategy that integrates various communication
disciplines (advertising, PR, sales, etc.) to create a consistent and cohesive communication approach.
Strategic Communication - Answers Communication is used purposefully by organizations to fulfill their
mission, involving various disciplines like marketing, public relations, and technical communication.
Corporate Communication vs. Business Communication - Answers Corporate Communication involves
managing how the organization is presented to both internal and external audiences, with a strategic
focus.
Business and Management Communication - Answers Focuses more on technical communication skills,
like writing and presentations, for day-to-day operations.
Market & Environment Drivers - Answers Overlapping stakeholder roles and the inseparability of
internal and external communication create a need for greater transparency.
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