Corporate Communication Organisation Exam Bank Solution Manual Already Passed
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Course
Corporate Communication Organisation Exm
Institution
Corporate Communication Organisation Exm
Corporate Communication Organisation Exam Bank Solution Manual Already Passed
Corporate Advertising - Answers advertising by a firm where the company, rather than its prosucts or services, is ephasizes
Direct Marketing - Answers direct communication via post, telephone, online or e-mail to custo...
Corporate Communication Organisation Exam Bank Solution Manual Already Passed
Corporate Advertising - Answers advertising by a firm where the company, rather than its prosucts or
services, is ephasizes
Direct Marketing - Answers direct communication via post, telephone, online or e-mail to customers and
prospects and sales promotions ( tactics to engage customer including discounting, coupons,
guarantees, free gifts, competitors, vouchers, demonstrations and bonus commission)
Marketing - Answers distribution and logistics, pricing and development of products
"Corporate" PR - Answers public relations activities towards "corporate" stakeholders, which excludes
customers and prospects in a market; includes issues management, community relations, investor
relations, media relations, internal communication and public affairs
MPR (marketing public relations) and Branded Content - Answers the use of what are traditionally seen
as public relations tools for marketing purposes; includes product publicity and sponsorship
Mass media advertising - Answers advertising aimed at increasing awareness, favour or sales of a
company's products or services
IMC (Integrated Marketing Communications) - Answers carefully integrating and coordinating the
company's many communications channels to deliver a clear, consistent, and compelling message about
the organization and its products
Drivers for integration - Answers 1. Market and environment based drivers (internal and external
communication can no longer be separate and by integrating mktg and pr companies can be clear,
honest and consistent with the audience)
2. Communication based drivers (with today's crowded media advertisement, companies need to be
creative, smart and keep their messages consistent using different types of media)
3. Organisational drivers (save resources, make work more efficient and adapt to the fast pace of the
digital world)
Centralisation and decentralisation - Answers Centralisation:
+ it can ensure consistency and maintaining control over corporate identity
Decentralisation:
+ allows each business to adapt to cultural differences, make faster decisions and empower local
managers
Conclusion: it depends on the company which way is better
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