Corporate communication definition Review Questions and Answers Latest Update Graded A+
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Corporate communication definition
Institution
Corporate Communication Definition
Corporate communication definition Review Questions and Answers Latest Update Graded A+
Corporate communication - Answers a management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining...
Corporate communication definition Review Questions and Answers Latest Update Graded A+
Corporate communication - Answers a management function that offers a framework for the effective
coordination of all internal and external communication with the overall purpose of establishing and
maintaining favorable reputations with stakeholder groups upon which the organization is dependent.
CorpComm Pr specialties - Answers 1. Media relations
2. Event management
3. Digital/Online communication
4. Internal/Global communication
5. Public affairs
6. Issues and crisis management
7. Investor relations
8. CSR (corporate social responsibility) communication and Community Relations.
Mission - Answers overriding purpose in line with values and expectations of stakeholders.
Vision - Answers desired future state, the aspiration of the organisation.
Corporate objectives - Answers statement of overall aims in line with the overall purpose.
Strategies - Answers the ways or means in which the corporate objectives are to be achieved and put
into effect.
Corporate identity - Answers the profile and values communicated by an organization
Corporate image - Answers the immediate set of associations of an individual in response to one or
more signals or messages from or about a particular organization at a single point in time
Corporate reputation - Answers An individual's collective representation of past images of an
organization (induced through either communication or past experiences) established over time
Stakeholder - Answers any group or individual who can affect or is affected by the achievement of the
organization's objectives
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