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Foundations and Functions of Corporate Communication Exam Questions and Answers

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Foundations and Functions of Corporate Communication Exam Questions and Answers Corporate Communication - Answers Integrated approach to organizational communications. Public Relations (PR) - Answers Subset of corporate communication focused on public perception. Stakeholders - Answers Groups a...

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  • October 24, 2024
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  • 2024/2025
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Foundations and Functions of Corporate Communication Exam Questions and Answers

Corporate Communication - Answers Integrated approach to organizational communications.

Public Relations (PR) - Answers Subset of corporate communication focused on public perception.

Stakeholders - Answers Groups affected by or affecting an organization's actions.

Edward L. Bernays - Answers Pioneer of public relations and its ethical practices.

Vox Populi Vox Dei - Answers Latin phrase meaning public opinion is powerful.

Crisis Communication - Answers Managing communication during significant organizational crises.

Corporate Image - Answers Public perception of an organization's identity.

Publicity - Answers Deliberate management of public perception.

Propaganda - Answers Communication aimed at influencing community attitudes.

Advertising - Answers Paid presentation of ideas by an identified sponsor.

CSR (Corporate Social Responsibility) - Answers Business practices promoting social good.

Lobbying - Answers Influencing government decisions by advocacy.

Functions of CC - Answers Includes media selection, message drafting, and crisis management.

Roots of CC in India - Answers Foundation established during public sector development.

Economic Liberalization - Answers Shift in India's economy enhancing PR practices.

Torches of Freedom March - Answers 1929 event promoting women's smoking rights.

Ivory Soap Campaign - Answers Bernays promoted soap sculpting to children.

Pesticide Controversy - Answers MNCs faced backlash over harmful product ingredients.

Media Channels - Answers Platforms used for internal and external communication.

Challenges of CC - Answers Includes global economy and corporate governance issues.

Public Sector PR - Answers Government-focused communication practices in India.

Coca-Cola Controversy - Answers Issues with water sustainability and public perception.

Mass Communication Revolution - Answers 20th-century changes impacting public relations landscape.

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