Corporate Communication Chapter 2 Questions and Answers Graded A+
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Corporate Communication Chapter 2
Institution
Corporate Communication Chapter 2
Corporate Communication Chapter 2 Questions and Answers Graded A+
Marketing - Answers the process responsible for identifying, anticipating and satisfying customer requirements profitably
Marketing public relations - Answers The use of what are traditionally seen as public relations tools (media,...
Corporate Communication Chapter 2 Questions and Answers Graded A+
Marketing - Answers the process responsible for identifying, anticipating and satisfying customer
requirements profitably
Marketing public relations - Answers The use of what are traditionally seen as public relations tools
(media, free publicity) within marketing programs; used to reach marketing objectives
Advertising - Answers The process of gaining the public's attention through paid media announcements
Markets - Answers A Defined group for whom a product is or may be in demand
Audience Fragmentation - Answers The process or trend whereby audience segments become more
heterogeneous and divided
Communication Clutter - Answers The total number of messages competing for attention of the
audience; usually mentioned in the context of excessive amounts of communication
Publicity - Answers Media Coverage
Public Relations - Answers The function or activity that aims to establish and protect the reputation of a
company or brand and aims to create mutual understanding between the organisation and the
segments of the public with whom it needs to communicate
Corporate Communication - Answers The function and process of managing communications between
an organization and important stakeholder groups in its environment
Public - Answers A population of individuals often defined in broader terms as specific groups such as
stakeholders or audiences
Sponsorship - Answers Specialized form of sales promotion where a company will help fund an event or
support a business venture in return for publicity
Sales Promotion - Answers A range of techniques used to engage the purchaser. These may include
discounting, coupons, guarantees, free gifts, competitions, sponsorship etc
Direct Marketing - Answers All activities which make it possible to offer goods or services or to transmit
other messages to a segment of the population by post, telephone, e-mail, or other direct means
Departmental arrangement - Answers the administrative act of grouping or arranging disciplines
activities and people into departments
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