Key Concepts in Corporate Communications Exam Questions and Answers Latest Update already Passed
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Course
Key Concepts in Corporate Communications Exm sol
Institution
Key Concepts In Corporate Communications Exm Sol
Key Concepts in Corporate Communications Exam Questions and Answers Latest Update already Passed
Corporate Communications - Answers The function that focuses on the organisation as a whole and on how it presents itself to all its key stakeholders, maintaining a favourable reputation.
Management ...
Key Concepts in Corporate Communications Exam Questions and Answers Latest Update already
Passed
Corporate Communications - Answers The function that focuses on the organisation as a whole and on
how it presents itself to all its key stakeholders, maintaining a favourable reputation.
Management Function - Answers Responsible for overseeing and coordinating the work done by
communication practitioners in different specialist disciplines.
Mission and Vision - Answers Statement of overall aims in line with the overall purpose.
Strategy - Answers The way or means in which the corporate objectives are to be achieved and put into
effect.
Corporate Identity - Answers The profile and values communicated by an organisation.
Corporate Image - Answers The immediate set of associations of an individual in response to one or
more signals or messages from or about a particular organisation at a single point in time.
Corporate Reputation - Answers An individual's collective representation of past images of an
organisation established over time.
Stakeholder - Answers Any group or individual who can affect or is affected by the achievement of the
organisation's objectives.
Market - Answers A defined group from whom a product is or may be in demand.
Communication - Answers The tactics and media that are used to communicate with internal/external
groups.
Stakeholder Engagement - Answers The focus on having real interactions with stakeholders, being more
transparent and authentic.
Fragmented Communication - Answers Separate communication efforts across different departments
causing problems.
New Technology Impact - Answers The shift in communication expectations due to the rise of the
internet and social media.
Reputation Management - Answers The focus on being open and honest with stakeholders rather than
controlling their perception.
Communication as a Strategic Tool - Answers Communication is a key part of the company's overall
strategy for managing its reputation.
Gradual Change in Communication - Answers The belief that the shift towards more engagement and
openness is gradual rather than abrupt.
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