Corporate Communication chapter 3 Review Questions with Complete Solutions Rated 100%
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Corporate Communication chapter 3
Institution
Corporate Communication Chapter 3
Corporate Communication chapter 3 Review Questions with Complete Solutions Rated 100%
Trend - Answers A co-creation of corporate reputation through social media
Stakeholder model - Answers All people who hold interests in an organizations do so obtain, with no priorities for interests/benefits
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Corporate Communication chapter 3 Review Questions with Complete Solutions Rated 100%
Trend - Answers A co-creation of corporate reputation through social media
Stakeholder model - Answers All people who hold interests in an organizations do so obtain, with no
priorities for interests/benefits
Socio-economic theory - Answers Focuses on the relationship between social behavior and economics
(who are important of the continuity of the organization)
Neoclassical theory - Answers Purpose of organizations to make profits to themselves and stakeholders;
create wealth
Organization - Answers Center of the economy, where investors, suppliers and employees are
contributing inputs in which transform into outputs for the benefits of the customer
Instrumental reasons - Answers Connected with organization's performance
Normative reasons - Answers connected with aspects of the corporate activity = no economic interest
Stake - Answers An interest or a share in undertaking
Equity stakes - Answers held by those who have direct ownership to the organization (directors,
shareholders)
Economic stakes - Answers held by those who have economic interests, but no ownership
Influencer stakes - Answers held by those who have no ownership or economic interests, but have
customer advocates (support)
Bridging - Answers When organizations seek to adapt their activities so they can conform to the external
expectations and claims of important stakeholders
Buffering - Answers Preventing from interfering with internal operation
Reputation - Answers When organizations consistently communicate an authentic, unique and
distinctive corporate identity towards others
3 attributes for corporate identity - Answers Symbolism, Behavior, Communication
Monolithic corporate identity - Answers single all embracing identity (share same corporate name) -
Apple
Endorse corporate identity - Answers business/product plans are badged with parent company name -
McDonalds, Disney
Branded corporate identity - Answers Individual business/brands each carry their own name - Unilever
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