Exam (elaborations)
MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024
- Course
- Strategic Marketing
- Institution
- University Of South Africa
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MNM3709 Assignment 4(COMPLETE ANSWERS)
Semester 2 2024 - DUE 30 October
2024
CONTACT: biwottcornelius@gmail.com
, MNM3709 Assignment 4 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 30 October 2024
CONTACT: biwottcornelius@gmail.com
THEOMEI APPAREL COMPANY PROFILE Theomei Apparel is a South
African manufacturing company founded in 2015 in Mahube Valley, Mamelodi
East, Pretoria by Theodosia Bambo, a single mother of two who has a
background in the construction industry. The company specialises in
producing tailor-made and bespoke scrubs for the medical and beauty
industries. Theomei Apparel started as a reseller but later ventured into
manufacturing, after spotting a gap in the market for locally made scrubs. With
a small but dedicated team, the company set up a small factory in Bambo's
garage and they enrolled in a short course to enhance their skills. Theomei
Apparel has secured contracts with health and beauty spas, a pharmacy and
Medunsa, and is currently incubated at The Innovation Hub. The company's
long-term goal is to establish a shop at a health university and become the
leader in providing bespoke scrubs to hospitals. MNM3709/105/2/2024 6
QUESTION 1 [12 MARKS] Analyse Theomei Apparel's external environment
and provide a summary of each of the following environments (no more than
200 words per environment): 1. Economic environment 2. Technological
environment 3. Political and legal environment 4. Global or international
environment MARKING RUBRIC QUESTION 1 Per environment 0 Marks 1
Mark 2 Marks Economic Technological Political and Legal Global or
international Only a theoretical discussion was provided of the environmental
variable. The environmental variable was not applied to Theomei. The
incorrect theory was used to apply practically. No evidence of thinking critically
or applying knowledge. The example of the environmental variable was
applicable to Theomei but lacked detail or was not clear. Attempted to link the
environmental variable to Theomei, but the link was weak. Showed some
evidence of critical thinking ability but limited. The explanation was too long
(more than 200 words per environment). A clear but brief example was
provided of the environmental variable for Theomei. Demonstrated critical
thinking and application of practical knowledge in a clear, concise. Copying
The examples are copied from other sources, including but not limited to
websites/other students/AI-generated examples. Synonyms were used to try
to change the information to look different. The content was rephrased in the
student’s own words and explained clearly without copying the work of others.
In-text citations No in-text citations were provided. In-text citations were
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