,MNM3709 Assignment 4 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 30 October 2024; 100%
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THEOMEI APPAREL COMPANY PROFILE Theomei Apparel is a
South African manufacturing company founded in 2015 in
Mahube Valley, Mamelodi East, Pretoria by Theodosia Bambo, a
single mother of two who has a background in the construction
industry. The company specialises in producing tailor-made and
bespoke scrubs for the medical and beauty industries. Theomei
Apparel started as a reseller but later ventured into
manufacturing, after spotting a gap in the market for locally
made scrubs. With a small but dedicated team, the company
set up a small factory in Bambo's garage and they enrolled in a
short course to enhance their skills. Theomei Apparel has
secured contracts with health and beauty spas, a pharmacy and
Medunsa, and is currently incubated at The Innovation Hub.
The company's long-term goal is to establish a shop at a health
university and become the leader in providing bespoke scrubs
to hospitals. MNM3709/105/2/2024 6 QUESTION 1 [12 MARKS]
Analyse Theomei Apparel's external environment and provide a
summary of each of the following environments (no more than
200 words per environment): 1. Economic environment 2.
Technological environment 3. Political and legal environment 4.
Global or international environment MARKING RUBRIC
QUESTION 1 Per environment 0 Marks 1 Mark 2 Marks
Economic Technological Political and Legal Global or
,international Only a theoretical discussion was provided of the
environmental variable. The environmental variable was not
applied to Theomei. The incorrect theory was used to apply
practically. No evidence of thinking critically or applying
knowledge. The example of the environmental variable was
applicable to Theomei but lacked detail or was not clear.
Attempted to link the environmental variable to Theomei, but
the link was weak. Showed some evidence of critical thinking
ability but limited. The explanation was too long (more than
200 words per environment). A clear but brief example was
provided of the environmental variable for Theomei.
Demonstrated critical thinking and application of practical
knowledge in a clear, concise. Copying The examples are copied
from other sources, including but not limited to websites/other
students/AI-generated examples. Synonyms were used to try to
change the information to look different. The content was
rephrased in the student’s own words and explained clearly
without copying the work of others. In-text citations No in-text
citations were provided. In-text citations were provided but not
in the CEMS Harvard style. In-text citations were provided but
not for all characteristics In-text citations were provided for all
characteristics in the CEMS Harvard style.
MNM3709/105/2/2024 7 QUESTION 2 [14 MARKS]
QUESTION 1: Analysis of Theomei Apparel's External
Environment
, 1. Economic Environment
Theomei Apparel operates in an environment where
economic factors such as inflation, interest rates, and the
overall economic health of South Africa play a significant
role. Given that Theomei's core business is manufacturing,
rising costs of raw materials due to inflation could affect
their profitability. Additionally, the economic recovery
post-COVID-19 may impact demand for medical and
beauty industry scrubs. A positive economic environment,
with increasing demand for healthcare services, could lead
to growth opportunities, while high unemployment rates
may enable the company to source affordable labor.
2. Technological Environment
Technological advancements present both opportunities
and challenges for Theomei Apparel. The company could
leverage modern sewing and fabric-cutting technologies to
increase production efficiency. However, it must remain up
to date with the latest developments in fabric technology,
such as antimicrobial or eco-friendly materials, which are
increasingly demanded by the medical and beauty
industries. Adopting e-commerce platforms to increase
online sales and implementing software solutions for
managing orders and inventory could further streamline
operations.
3. Political and Legal Environment
South Africa's political and legal landscape impacts
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