,MNM3713 OCTOBER NOVEMBER PORTFOLIO
(COMPLETE ANSWERS) Semester 2 2024 - DUE 31
October 2024; 100% TRUSTED Complete, trusted
solutions and explanations.
QUESTION 1 1. Individual behaviours Describe how the physical
layout of the environment influences customer movements and
behaviors. Support your answer with a screenshot or image of
the environment. (3) 2. Social Interactions How does the design
of the space promote or inhibit social interactions between
customers and service employees, or among customers?
Support your answer with a screenshot or image of the
environment. (3) 3. Environment and cognition What cognitive
reactions do customers and employees display in response to
the environment? Support your answer with a screenshot or
image of the environment. (3) 4. Environment and emotion
Observe and describe the emotional responses customers
exhibit. For instance, are they calm, frustrated, or happy?
Support your answer with a screenshot or image of the
environment. (3) 4. Environment and physiology Are there any
visible physiological reactions to the environment? Support
your answer with a screenshot or image of the environment (3)
10
To answer these questions thoroughly, you'll need to analyze a
specific environment, ideally a physical or virtual space you
have access to (like a restaurant, retail store, or customer
service center). Each question prompts you to observe how the
, layout, design, and atmosphere of the environment affect
individual behaviors, social interactions, cognition, emotion,
and physiology. Here's a guide to help you address each part:
1. Individual Behaviors:
o Describe how the physical layout, such as open floor
plans, narrow aisles, or seating arrangements, directs
customer movement.
o Example: A wide, open layout with visible product
displays may encourage customers to explore the
space more freely.
o Image Suggestion: Include an image or screenshot
that shows the layout, like a map or floor plan, to
highlight elements that affect movement.
2. Social Interactions:
o Explain how the space fosters or hinders interactions,
whether between customers and staff or among
customers themselves. Consider factors like proximity
of tables, communal seating, or the presence of
counters where employees interact with customers.
o Example: An open design with a visible counter may
encourage interactions, while isolated seating may
limit customer-staff engagement.
