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,EUC1501-Y-3E
Module 12 – Digital Transformation
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1. How many students in your module, do you think, currently store information
in the cloud? (1)
At least 80 – 98 %
2. The most widespread use of cloud computing is in the _____ cloud context,
where multiple customers use the same, Internet-connected cloud. (1)
Amazon Web Services
3. Companies attempt to match specific customer interests and emphasize their
unique selling proposition (USP), which is a statement about how the
company and its products are different and better than the competition’s.
Research the Internet to find examples of unique selling propositions. (4)
• FedEx: "When it absolutely, positively has to be there overnight"
• M&M's: "Melts in your mouth, not in your hand"
• Domino's Pizza: "You get fresh, hot pizza delivered to your door in
30 minutes or less—or it's free"
• Head & Shoulders: "You get rid of dandruff"
• Subway: "Eat fresh"
• Volvo: "Safety"
• Apple: "Think different"
• Bounty: "The quicker picker-upper"
• L'Oréal: "Because you're worth it"
• BMW: "The ultimate driving machine"
4. A specific type of e-business is _____, which is the process of conducting buy
and sell transactions on an electronic network such as the Internet. (1)
E-commerce
5. How many students in your module you think use AI assistants, such as Siri or
Alexa, on a regular basis? (2)
Around 50 to 80%
6. An AI system needs incoming information, called a _____, to learn from.
(1)
Knowledge representation
7. What are the pros and cons of AI-powered algorithms? (4)
❖ Eliminates human error and risk
❖ Unbiased decision making
, ❖ 24/7 availability
❖ Cost reduction
8. The automatic processes running on servers that input or transfer data, such
as transferring customer data from a call center system to a customer
management system, updating records when a credit card is replaced, and
synchronizing billing processes across multiple systems or document types,
are referred to as _____. (1)
robotic process automation
9. Discuss various way people use AI technology in everyday life. (4)
✓ voice assistants
✓ image recognition for face unlock in mobile phones
✓ ML-based financial fraud detection.
✓ Siri
10. Smartphone apps and personal assistants on smart speakers (such as Alexa
on an Echo device) listen for a _____ that alerts the app to record and
interpret whatever you say next. (1)
wake word
, lOMoARcPSD|21997160
Euc1501 exam prep
Diploma in Public Relations (University of South Africa)
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