Read the case study below and answer all the questions that follow. Case study: ANAT, franchising made your way If you are looking for shwarma, falafel or a laffa (wrap), then the best can be found only at ANAT. ANAT's history goes back to the mid-1900s. ANAT’s grandfather started the falafel and...
, Table of Contents
1.1 Succession Plan succession plan is extremely essential for ANAT since it is a family-owned entity with
two generations. A succession plan helps assure the legacy of a family-owned business, and such firms
experience certain growth and stability. The five most critical steps of a succession strategy are: ................ 2
Identifying Key Successors............................................................................................................................. 2
Timeline & Transition Planning ..................................................................................................................... 2
Establishing Governance Policies .................................................................................................................. 2
Legal & Financial Framework ........................................................................................................................ 2
1.2 Types of Business Licenses The ANAT franchising model is a business license whereby the franchisee
utilizes the existing brand owned by ANAT. Four types of licenses are identified, described, and
distinguished as follows: ................................................................................................................................... 3
Product Licensing........................................................................................................................................... 3
Trademark Licensing ...................................................................................................................................... 3
Brand Licensing.............................................................................................................................................. 3
1.3 Franchisor's Responsibilities: Examples ANAT, as a franchisor, has multiple responsibilities to keep the
franchisees running their businesses in smooth operation and maintaining consistency in the brand
identity. The major two responsibilities of ANAT are: ...................................................................................... 3
Training & Operational Support .................................................................................................................... 4
Case Example ................................................................................................................................................. 4
Case Study ..................................................................................................................................................... 4
1.4 Benefits of the Franchise to ANAT Franchisees. ANAT franchisees enjoy the following benefits .............. 4
Brand Recognition ......................................................................................................................................... 4
Comprehensive Training and Support ....................................................................................................... 4
Reduced company risk................................................................................................................................... 5
1.5 Disadvantages of a Franchise to ANAT Apart from the benefits of franchising, there are disadvantages
that have to be taken into account by ANAT. ................................................................................................... 5
High Initial Setup Cost ................................................................................................................................... 5
Limited operational freedom ........................................................................................................................ 5
Continuing Royalty Payments........................................................................................................................ 5
1.6 Selection Criteria of ANAT Franchisees ANAT decides to choose the franchisees upon personality
attributes and beliefs. ANAT seeks four kinds of qualities that are: ................................................................. 5
Quality Commitment ..................................................................................................................................... 5
Creativity and Innovation .............................................................................................................................. 6
Strong management skills ............................................................................................................................. 6
Passion for Food and Service ......................................................................................................................... 6
Conclusion ......................................................................................................................................................... 6
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