Read the case study below and answer all the questions that follow. Case study: ANAT, franchising made your way If you are looking for shwarma, falafel or a laffa (wrap), then the best can be found only at ANAT. ANAT's history goes back to the mid-1900s. ANAT’s grandfather started the falafel and...
, Table of Contents
1.1 Succession Plan succession plan is extremely essential for ANAT since it is a family-owned entity with
two generations. A succession plan helps assure the legacy of a family-owned business, and such firms
experience certain growth and stability. The five most critical steps of a succession strategy are: ................ 2
Identifying Key Successors............................................................................................................................. 2
Timeline & Transition Planning ..................................................................................................................... 2
Establishing Governance Policies .................................................................................................................. 2
Legal & Financial Framework ........................................................................................................................ 2
1.2 Types of Business Licenses The ANAT franchising model is a business license whereby the franchisee
utilizes the existing brand owned by ANAT. Four types of licenses are identified, described, and
distinguished as follows: ................................................................................................................................... 3
Product Licensing........................................................................................................................................... 3
Trademark Licensing ...................................................................................................................................... 3
Brand Licensing.............................................................................................................................................. 3
1.3 Franchisor's Responsibilities: Examples ANAT, as a franchisor, has multiple responsibilities to keep the
franchisees running their businesses in smooth operation and maintaining consistency in the brand
identity. The major two responsibilities of ANAT are: ...................................................................................... 3
Training & Operational Support .................................................................................................................... 4
Case Example ................................................................................................................................................. 4
Case Study ..................................................................................................................................................... 4
1.4 Benefits of the Franchise to ANAT Franchisees. ANAT franchisees enjoy the following benefits .............. 4
Brand Recognition ......................................................................................................................................... 4
Comprehensive Training and Support ....................................................................................................... 4
Reduced company risk................................................................................................................................... 5
1.5 Disadvantages of a Franchise to ANAT Apart from the benefits of franchising, there are disadvantages
that have to be taken into account by ANAT. ................................................................................................... 5
High Initial Setup Cost ................................................................................................................................... 5
Limited operational freedom ........................................................................................................................ 5
Continuing Royalty Payments........................................................................................................................ 5
1.6 Selection Criteria of ANAT Franchisees ANAT decides to choose the franchisees upon personality
attributes and beliefs. ANAT seeks four kinds of qualities that are: ................................................................. 5
Quality Commitment ..................................................................................................................................... 5
Creativity and Innovation .............................................................................................................................. 6
Strong management skills ............................................................................................................................. 6
Passion for Food and Service ......................................................................................................................... 6
Conclusion ......................................................................................................................................................... 6
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LECBEN. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R44,83. You're not tied to anything after your purchase.
