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MNM2611 Exam pack 2024(Integrated Marketing Communication) R46,58   Add to cart

Exam (elaborations)

MNM2611 Exam pack 2024(Integrated Marketing Communication)

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MNM2611 Exam pack 2024(Integrated Marketing Communication) With 100% accurate answers and assurance that they are in the exam

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  • November 4, 2024
  • 105
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
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gabrielmusyoka940
MNM2611 EXAM PACK 2024

QUESTIONS AND ANSWERS

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EMAIL:gabrielmusyoka940@gmail.com

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IMC
MNM2611

Lecturer: Mrs Meyer
Email: marketing@unisa.ac.za


Study Unit 1:
The role of
promotion in
the business
environment

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What is IMC?
IMC is a concept of marketing communications
planning that recognises the added value of a
comprehensive plan that evaluates the strategic
roles of a variety of communication disciplines –
e.g. advertising, personal selling, direct
marketing, and public relations – and combines
these disciplines to provide clarity, consistency
and maximum communication impact.

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Main IMC Tools / Elements / Mix

• Advertising
• Sales promotion
• Personal selling
• Direct marketing
• E-communications
• Public relations
• Sponsorship
• Alternative communication channels
Downloaded by Gabriel Musyoka (gabumusyoka928@gmail.com)

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