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MNM 3709 - Strategic Marketing Exam Questions and Correct Answers Rated A+
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MNM 3709 - Strategic Marketing ExamQuestions and Correct Answers Rated
A+
Different strategy levels in an organisation -ANSWER-Corporate level
,Business level functional level.
Corporate strategy -ANSWER-Overall purpose and scope of the org,
how value can be added.
Business strategy -ANSWER-How do we compete in this market
relating to each business unit and product line.
Functional strategy -ANSWER-Supports business level strategy
through marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) -ANSWER-SBU's are distinct business
units set up to handle specific product lines
Environmental variables -ANSWER-Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables -ANSWER-
Age,race,sex,economic status, level of education, income level and
unemployment.
, International environmental variables -ANSWER-Political disposition in
countries, change in leadership or culture can increase/decrease
economic participation of the rest of the world.
Technical environmental variables -ANSWER-Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables -ANSWER-Replacing the traditional
resume' with an in-depth personal brand.
Economic variables -ANSWER-Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables -ANSWER-Employment
laws,international trade regulations and restrictions and any other laws
and regulations in a country.
Growth share matrix -ANSWER-a chart used to describe SBU's based
on their market growth and market share rates.
Dog -ANSWER-SBU's with Low market growth, low market share
Cash cow -ANSWER-SBU's with Low market growth,
High market share
Problem child -ANSWER-SBU's with High market growth, low market
share
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