Exam (elaborations)
COM3704 EXAM PACK 2025
- Course
- COM3704
- Institution
- University Of South Africa
COM3704 EXAM PACK 2025
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UNIVERSITY EXAMINATIONS
May/June
2024
COM3704
New Media Technology
100 points
3 Hours
This paper consists of three (3) pages.
Instructions:
1. This examination question paper consists of four questions. All FOUR questions are compulsory.
2. Please remember to submit your compulsory DECLARATION with the examination or you will obtain zero marks. (Refer
to myUnisa under the Additional Resources page.)
3. Remember to correctly reference all sources in text that you have consulted to complete this examination.
4. Adhere to all other relevant technical presentation requirements as set out in Tutorial Letter CMNALLE/301.
5. Please remember to save your completed examination answer document in portable document format (PDF)
ONLY. No other formats will be accepted.
6. HOW TO SUBMIT YOUR ANSWER FILE:
Follow these steps to submit your take-home answer file.
For file upload/take-home examinations:
• Students must upload their answer scripts in a single PDF file (answer scripts must not be password protected or
uploaded as “read only” files).
• NO e-mailed scripts will be accepted.
• Students are advised to preview submissions (answer scripts) to ensure legibility and that the correct answer script
file has been uploaded.
• Students are permitted to resubmit their answer scripts should their initial submission be unsatisfactory.
• Incorrect file format and uncollated answer scripts will not be considered.
• Incorrect answer scripts and/or submissions made on unofficial examinations platforms (including The Invigilator
cellphone application) will not be marked and no opportunity will be granted for resubmission.
• A mark awarded for an incomplete submission will be the student’s final mark. No opportunity for resubmission will
be granted.
• The mark awarded for an illegible scanned submission will be the student’s final mark. No opportunity for
resubmission will be granted.
• Submissions will only be accepted from registered student accounts.
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• Students who have not utilised invigilation or proctoring tools will be subjected to disciplinary processes Students
suspected of dishonest conduct during the examinations will be subjected to disciplinary processes. Unisa has zero
tolerance for plagiarism and/or any other forms of academic dishonesty.
• Students are provided one hour to submit their answer scripts after the official examination time. Submissions made
after the official examination time will be rejected by the examination regulations and will not be marked.
• Students experiencing network or load-shedding challenges are advised to apply for an aegrotat and submit
supporting evidence within three days of the examination session.
• Students experiencing technical challenges should contact the SCSC on 080 000 1870 or via e-mail at
Examenquiries@unisa.ac.za or refer to the Get-Help resource for the list of additional contact numbers.
Communication received from your myLife account will be considered.
YOU HAVE TO ANSWER ALL FOUR QUESTIONS
QUESTION 1
1.1 With the aid of appropriate examples, critically describe
convergence.
(5)
1.2 Discuss the role of convergence in digital media.
(10)
1.3 Giving relevant examples to illustrate your answer, compare
and contrast digital media with traditional media. (10)
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[25]
QUESTION 2
Using critical development theory as a framework, analyse the
complex dynamics between technology and development in the
Global South countries and evaluate the diverse applications of
technology and its impact on societal, political, economic and
cultural domains within any
given country in the Global South.
[25]
QUESTION 3
3.1 In your own words, define new media.
(5)
3.2 What are traditional media, and do you think that they are still
relevant in the age of new media? Explain your answer and
provide examples. (Your answers to this question should also
include the advantages and the disadvantages of traditional
media as well as the
characteristics of new media.)
(10)
3.3 Theories usually explain what happens in real life. The same
applies to theories that explain how governments use the
internet and other media to communicate with civil society and
vice versa (Van Dijk 2006:102–103). List and explain (8)
theories that explain processes of e-government (10)
[25]
QUESTION 4
The information society is a “society in which information has
become the dominant source of productivity, wealth, employment
and power” (Van Dijk 1999:247). Write an essay in which you
answer the following questions:
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