100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
mnm4801 portfolio R70,00
Add to cart

Exam (elaborations)

mnm4801 portfolio

1 review
 268 views  3 purchases

My personal portfolio

Preview 3 out of 25  pages

  • February 23, 2020
  • 25
  • 2018/2019
  • Exam (elaborations)
  • Unknown
All documents for this subject (8)

1  review

review-writer-avatar

By: kgopotsoserage • 4 year ago

Not happy with the contents and I regret purchasing it and need a defund

reply-writer-avatar

By: fzoutenberg • 3 year ago

Hi, Thank you for your feedback. Kindly note that the table of contents is viewable, so you are fully aware of what the contents of the portfolio is as well as the year in which this portfolio was done, This portfolio received an A. There are no refunds as the site takes a % of each sale. Thank you. Kind regards

avatar-seller
fzoutenberg
MNM4801-54141362-PORTFOLIO

Student Name: Fatima Zoutenberg


Student Number: 54141362


Unique Number: 772447


Module: Contemporary Issues in Marketing


Module Code: MNM4801


Year module


Assignment Three: Portfolio


Date: 11 December 2018




pg. 1

, MNM4801-54141362-PORTFOLIO

MNM4801- Contemporary Issues in Marketing


Year Module- Assignment 3


I, the undersigned, hereby declare that this is my own & personal work,
except where the work(s) or publications of others have been acknowledged
by means of reference techniques.


I have read & understood Tutorial Letter CMNALLE/301 regarding
technical & presentation requirements, referencing techniques &plagiarism
(University of South Africa 2015:7).


My Name: Fatima Zoutenberg


My Student Number: 54141362


Unique Assignment Number: 772447


Date: 11 December 2018


Witness: Kashifa Dheopursad




pg. 2

, MNM4801-54141362-PORTFOLIO

Contemporary Issues in Marketing Portfolio
Table of Contents
1 INTRODUCTION ....................................................................................................................................... 4
2 BRAND REPUTATION ............................................................................................................................. 4
2.1 Definition ............................................................................................................................................... 4
2.2 Importance ............................................................................................................................................ 4
2.3 Marketing Manager of UNISA strategies- Brand Reputation ............................................................. 5
2.3.1 Strategy 1 ........................................................................................................................................... 5
2.3.2 Strategy 2 ........................................................................................................................................... 6
2.3.3 Strategy 3 ........................................................................................................................................... 6
2.3.4 Strategy 4 ........................................................................................................................................... 7
2.3.5 Strategy 5 ........................................................................................................................................... 7
3 OMNI-CHANNEL ...................................................................................................................................... 8
3.1 Definition ............................................................................................................................................... 8
3.2 Importance ............................................................................................................................................ 8
3.3 Marketing Manager of UNISA strategies- Omni-channel ................................................................... 9
3.3.1 Strategy 1 ........................................................................................................................................... 9
3.3.2 Strategy 2 ........................................................................................................................................... 9
3.3.3 Strategy 3 ........................................................................................................................................... 9
3.3.4 Strategy 4 ......................................................................................................................................... 10
3.3.5 Strategy 5 ......................................................................................................................................... 10
4 AFRICANISATION .................................................................................................................................. 11
4.1 Marketing Manager of UNISA strategies- Africanisation ................................................................. 12
4.1.1 Strategy 1 ......................................................................................................................................... 12
4.1.2 Strategy 2 ......................................................................................................................................... 12
4.1.3 Strategy 3 ......................................................................................................................................... 12
4.1.4 Strategy 4 ......................................................................................................................................... 12
4.1.5 Strategy 5 ......................................................................................................................................... 13
5 VIRAL MARKETING ............................................................................................................................... 14
5.1 Definition and importance.................................................................................................................. 14
5.2 Advantages and reasons of Viral Marketing and examples ............................................................ 15
6 IMPORATANCE OF KEEPING ABREAST WITH CONTEMPORARY ISSUES ...................................... 17
6.1 Definition of contemporary issues .................................................................................................... 17
6.2 Keeping abreast with contemporary issues ..................................................................................... 17
7 CONCLUSION ........................................................................................................................................ 20
SOURCES CONSULTED ........................................................................................................................... 21




pg. 3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller fzoutenberg. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R70,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

53022 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R70,00  3x  sold
  • (1)
Add to cart
Added