MKT558 Pair Individual Assignment 2024 (Zus Coffee) ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
Abstract 3
1.0 Introduction (Yasmin) 4
2.0 Overview of the Company (Syauqina) 5
2.1 About the company (Syauqina) 5
2.2 Online Environment (Syauqina) 6
2.3 Online Marketing (Syauqina) 7
3.0 Customer Profile (Syauqina) 8
3.1 Online Target Market (Syauqina) 8
3.2 Online Target Audience (Syauqina) 10
3.3 Evaluating Demand Analysis (Syauqina) 12
3.3.1 Internet Access (Syauqina) 12
3.3.2 Consumer Influenced by Online Channel (Syauqina) 12
3.3.3 Online Purchase (Syauqina) 14
3.4. Digital Consumer Behavior (Syauqina) 14
3.4.1 Information and Reviews (Syauqina) 14
3.4.2 Perceived Ease of Use (Syauqina) 15
4.0 Impact of Micro Environment Towards Zus Coffee Website (Yasmin) 16
4.1 Legal Forces (Yasmin) 16
4.2 Political Forces (Yasmin) 17
4.3 Technological Forces (Yasmin) 18
5.0 Conclusion (Yasmin) 19
6.0 References 20
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