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Strategic Marketing Plan for Tesla, Inc.
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Course Code: MNM4805
Assignment Number: 2
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Submission Date: 2024
Table of Contents
1. Introduction
2. Summary of the Existing Marketing Situation
o Current Market Overview
o SWOT Analysis
3. Marketing Objectives
4. Market and Marketing Strategies
o Overall Generic Strategic Direction
Tesla, Inc. will adopt a differentiation strategy combined with a focus strategy to capitalize on
its technological innovation and strong brand reputation.
5. Traditional Marketing Mix Strategy for Products
o Product
o Promotion
o Place
o Price
6. The Extended Value Marketing Mix for Services
o People
o Physical Evidence
o Processes
7. Action Programmes
o Strategy Implementation
o Time Scheduling
8. Marketing Budget
o Income Forecast
o Marketing Expenditure
9. Control
o Key Areas of Control
o Methods and Frequency of Control
10. Conclusion
11. References
12. Declaration of Own Work
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