These study notes are summaries of what is required to know for Fashion (IEB Grade 12) and are ordered according to the SAGS (Subjects Assessment Guidelines). They are colour coded, typed and are in detail. The following topics are covered: Clothing for the World of Work, Fashion Cycle and Environm...
Fashion
Set 1
The Fashion Cycle:
“Fashion cycle”- way fashion becomes popular and the declines in popularity.
Fashions are started in 3 ways:
1. Trickle down Introduced by top designers-often haute countries.
theory EG: Georgie Armani
Man in the street accepts what designed for the season
2. Trickle across Celebrity wears a specific look= accepted by masses.
EG: Kim K and contouring
3. Bottom up Young + low income groups wear new look and higher income
group adopts that look.
EG: Street culture- the hoodie
Fashions can’t be forced on consumers.
Timing is wrong= consumers don’t adapt
Fashion changes= result of consumers’ needs changing
All fashions pass through 5 stages:
1. Introduction New fashion introduced and is expensive at first.
(Celebrities) Celebrities shown wearing fashion + reinforces its importance,
acceptability and status.
Only a few people wearing it.
2. Rise Fashion becomes increasingly popular as more people buy it.
(People that Produced at growing numbers.
can afford it at Mass production starts which results in a decrease in prices which
high prices stimulates more sales.
from designer Fashion advertised by stores in magazines etc
outlets)
3. Peak Reached its height of popularity.
(Masses) Length of this stage depends on how popular it remains with
consumers.
4. Decline Becomes less popular when consumers are bored and start
looking for something new.
New fashion begun and interest in old trend is fading.
5. Obsolete Very few people wearing fashion.
Garment is “out of fashion”
Most fashion trends last 1-3 years.
, 2
The consumer determines the life span of a garment.
*look at picture in pack
Fashion Terminology:
Silhouette Refers to the garments overall outline and shape.
Used to emphasize and alter a women’s shape to create a flattering
illusion.
Style Refers to specific characteristics that make one product different from
another.
EG: the cut or structure
Classics Timeless styles that are always seen as tasteful
Simple lines and everyone looks good in it.
Characteristics: simple, remain popular, considered good taste, worn
over a long period of time, suitable for most people.
Fads Style that catches on and disappears quickly and accepted by small
(short lifespan) group of people.
Poorly designed, easily available and extreme.
Teens mainly accept fads.
Normally last one season.
Haute Couture New style created by fashion designers when they create exclusive
(High Fashion) original designs.
Different to ordinary fashion it is: expensive because of its unique
style, not mass produced, style and ideas differ to existing garments,
becomes fashionable when masses accept it.
Trends Fashion is not static it is always changing.
Changes can be drastic (skirts lengths) or mostly subtle (skirts move
from tight to loose fitting).
Contempory fashion trends for young adults:
Fashion and clothing are an expression of personal style.
Young adults are moving away from the confines of childhood where
parents make all decisions and start to express independence.
Peer acceptance and social status are important.
Teenagers fashion differs to adults.
Garments are more revealing and adventurous.
To avoid fashion slip ups keep the following rules in
mind:
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