MNG3701
Assignment 2 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: 14 April 2025
TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
1. STRATEGIC COMPETITOR ANALYSIS USING THE FOUR-CORNER ANALYSIS 3
1. a) Theoretical Overview of the Four-Corner Analysis.......................................... 3
1. b) Identifying a Major Competitor ........................................................................ 4
1. c) Applying the Four-Corner Analysis to FirstRand Bank .................................... 4
2. COST LEADERSHIP AS A BUSINESS-LEVEL STRATEGY ................................. 6
2.a) What Cost Leadership Entails .......................................................................... 6
2.b) Practical Application of the Cost Leadership Strategy ..................................... 6
2.c) Evaluating the Appropriateness of the Cost Leadership Strategy .................... 7
3. INDUSTRY ANALYSIS USING PORTER’S FIVE FORCES AND SWOT .............. 7
3. a) Porter’s Five Forces: Identifying and Analyzing Relevant Forces ................... Terms
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