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Semester 2 Assignment answer
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- University Of South Africa (Unisa)
Answers to assignments 1 and 3 for semester 2 in 2020.
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Assignment 1 5.0 PointsQuestion 1 of 20
1.0 Points
Which ONE of the following statements is TRUE regarding buying behaviour in B2B markets?
A. The transaction value of B2B markets is usually small compared to B2C markets.
B. The purchase cycles of B2B markets are usually shorter than B2C markets.
C. The degree of interactivity of B2B markets is usually low compared to B2C markets.
D. The buying process of B2B markets is often more complex than B2C markets.
Answer Key: D
Question 2 of 20
1.0 Points
Which ONE of the following is NOT a characteristic of a B2B market structure?
A. The B2B market is more complex.
B. Business markets are often clustered.
,
C. There are fewer buyers than in B2C markets.
D. Demand is less volatile in B2B markets.
Answer Key: D
Question 3 of 20
1.0 Points
Which ONE of the following is NOT a type of B2B customer?
A. Reseller
B. Producer
C. End-consumer
D. Government
Answer Key: C
Question 4 of 20
1.0 Points
Mahlangu Cleaners buy their cleaning materials from Squeeky Clean company. These cleaning
materials are classified as …
,
A. foundation products.
B. entering products.
C. capital products.
D. facilitating products.
Answer Key: D
Question 5 of 20
1.0 Points
Which ONE of the following refers to derived demand?
A. The demand for one business product is related to the demand for another business
product.
B. The demand that fluctuates for a product or service over time.
C. The demand that does not change.
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