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Summary An Introduction to Communication Studies, ISBN: 9780702172618 COM1501 - Fundamentals Of Communication (COM1501) R110,00
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Summary An Introduction to Communication Studies, ISBN: 9780702172618 COM1501 - Fundamentals Of Communication (COM1501)

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Summary/Notes to An Introduction to Communication Studies - Fundamentals Of Communication (COM1501)

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  • Chapter 1 - 6
  • January 27, 2021
  • 49
  • 2020/2021
  • Summary

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CHAPTER 1




The brief history of communication

,Our ancestors first learned to communicate by signals.
Prehistoric people exchanged info through their: Sense, Sight, Smell, Taste, Tou
Hearing.
They also communicated through: Gestures, Posture & Facial expressions


1. Major Stages in Human Communication

 Age of speech and language
 Age of writing
 Age of print
 Age of electronic mass media
 Recent age- The information age (computer/ digital technology)

,1.5 The age of speech and language

 The speech gave people the ability to think, plan, hunt, defend, invent ways
preserving food, keep warm & cultivate the land.
 Cave painting (art) began in the era of speech and language.
 Later they transitioned from hunting to agriculture.



1.6 The age of writing

 Record graphics started with cave painting.
 They recorded customs, traditions, ceremonies in the painting.
 The earliest form of writing: Cuneiform & Hieroglyphics, Papyrus, animal ski
parchment paper & Paper.

, 1.7 The age of print

 Marked the start of the modern world.
 Literacy came within reach of masses.
 The social significance of printing is that the spread of books:
 Were able to share knowledge
 The thinking was freed from the restriction of church
 Public opinion became something that political leaders had to take into acco

1.8 The age of electronic mass media

 Electricity & telegraph: made possible to separate communication and trans
 Radio, Film, Television.

1.9 The information age

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