ICB GENERAL SUMMARY 2022
AAA School of Advertising (aaaschool)
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ICB GENERAL SUMMARY 2022
- Summary • 13 pages • 2022
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- R226,46
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ICB GENERAL 
SUMMARY 
2022 
High-Context (related to indirect communication) 
Indirect and implicit messages 
Polychromic 
High use of non-verbal communication 
Low reliance on written communication 
Use intuition and feelings to make decisions 
Long-term relationships 
Low-Context (related to direct communication) 
Direct, simple and clear messages 
Monochronic 
Low use of non-verbal communication 
High reliance on written communication 
Rely on facts and evidence for decisions 
Short-term rela...
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