marketing practice (MPR22)

Prestige College

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The Foundations of Marketing Practice

Ronald A. Fullerton

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Summary The Foundations of Marketing Practice, MPR22

Summary The Foundations of Marketing Practice, MPR22
Summary • 64 pages • 2021

CHAPTER 1: A BALANCED PERSPECTIVE ON BRANDS................................................ 8 1 BRAND DEFINITION ........................................................................................................ 8 1.1 BRAND ELEMENTS .................................................................................................... 8 1.2 CHOOSING BRAND ELEMENTS (IDENTIFY THESE BRANDS) ........................ 8 1.3 THEMES IN BRAND ELEMENTS ................................................