Marketing research and methodology (MRB21)
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Summary Marketing research and methodology (MRB21)
- Summary • 81 pages • 2021
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MARKETING RESEARCH SERVES TWO IMPORTANT PURPOSES:

Provides the organisation with information about customer demand for products and services

Gives customers the opportunity to express their views and needs and thus influence decision making to ensure they get the products and services that they want.
Summary
Summary Marketing research and methodology (MRB21)
Last document update:
ago
MARKETING RESEARCH SERVES TWO IMPORTANT PURPOSES: 
Provides the organisation with information about customer demand for products and services 
Gives customers the opportunity to express their views and needs and thus influence decision making to ensure they get the products and services that they want.
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Did you know that on average a seller on Stuvia earns R4500 per month selling summaries? Hmm, hint, hint. Discover all about earning on Stuvia
Did you know that on average a seller on Stuvia earns R4500 per month selling summaries? Hmm, hint, hint. Discover all about earning on Stuvia