BUS2010 (BUS2010)
University of Cape Town (UCT)
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BUS2010 Marketing 1 Notes
- Summary • 54 pages • 2019
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These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.
Summary
BUS2010 Marketing 1 Notes
Last document update:
ago
These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.
R100,00
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