Integrated marketing communication (MNM2611)

University of South Africa (Unisa)

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MNM2611 ASSIGNMENT 04 SEMESTER TWO 2024 According to Skinner et al. (2010), there are seven steps in planning a PR programme. You need to do the following: a) Study the Momentum Corporate Social Responsibility Programme case study in the prescribed ca
Essay • 16 pages • 2024

MNM2611 ASSIGNMENT 04 SEMESTER TWO 2024 According to Skinner et al. (2010), there are seven steps in planning a PR programme. You need to do the following: a) Study the Momentum Corporate Social Responsibility Programme case study in the prescribed case study book. b) Discuss each step of planning a PR programme (from the prescribed textbook) in your own words. c) Provide a practical example of how Momentum implemented each of these steps for any of their Corporate Social Responsib...