Integrated marketing communication (MNM2611)
University of South Africa (Unisa)
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MNM2611 ASSIGNMENT 4 SEMESTER 2 2024
- Essay • 15 pages • 2024
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MNM2611_ASSIGNMENT 4 SEMESTER 2 2024
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MNM2611 ASSIGNMENT 04 SEMESTER TWO 2024 According to Skinner et al. (2010), there are seven steps in planning a PR programme. You need to do the following: a) Study the Momentum Corporate Social Responsibility Programme case study in the prescribed ca
- Essay • 16 pages • 2024
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- R50,00
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MNM2611 ASSIGNMENT 04 SEMESTER TWO 2024 
 
According to Skinner et al. (2010), there are seven steps in planning a PR programme. You need to do the following: 
a) Study the Momentum Corporate Social Responsibility Programme case study in the prescribed case study book. 
b) Discuss each step of planning a PR programme (from the prescribed textbook) in your own words. 
c) Provide a practical example of how Momentum implemented each of these steps for any of their Corporate Social Responsib...
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