MNM2613 Value Chain Marketing (mnm2613)
University of South Africa (Unisa)
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![MNM2613 - Vital Health Foods - Value Chain Marketing Assignment 4](/docpics/3016103/64a56bb67a9f7_3016103_121_171.jpeg)
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MNM2613 - Vital Health Foods - Value Chain Marketing Assignment 4
- Essay • 17 pages • 2023
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VITAK HEALTH FOODS: 
 
QUESTION 1: THE VALUE OF USING PORTER’S COMPETITIVE STRATEGIES	 
QUESTION 2: VARIABLES TO CONSIDER WHEN SELECTING CHANNEL MEMBERS	 
QUESTION 3: THE BASES OF POWER FOR CHANNEL CONTROL OF VITAL HEALTH FOOD	 
QUESTION 4: CAUSES OF CONFLICT THAT BETWEEN VITAL HEALTH FOODS AND CHANNEL MEMBER	 
CONCLUSION
MNM2613 - ASSIGNMENT 2 SOLUTIONS (SEMESTER 01 - 2023)
![MNM2613 Assessment 2 Essay answers](/docpics/5f72e9fc57194_833120.jpg)
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MNM2613 Assessment 2 Essay answers
- Essay • 7 pages • 2020
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MNM2613 Assessment 2 Essay answers. I received 95% for this module and wish you the best of luck!

In marketing channels, interdependent organizations of varying levels work together to move and develop a product or service between processing points to achieve an outcome perceived as valuable to end consumers. Different role players within a marketing channel hold varying levels of power over the others and to avoid conflict, appropriate methods of communication need to be identified and impleme...
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