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Integrated marketing communications (BUSE2027)

University of the Witwatersrand (wits)

Here are the best resources to pass Integrated marketing communications (BUSE2027). Find Integrated marketing communications (BUSE2027) study guides, notes, assignments, and much more.

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Integrated Marketing Communications

Integrated Marketing Communications

Shimp, Terence A. Shimp, J. Craig Andrews

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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)

  • Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)

  • Package deal • 10 items • 2024
  • Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
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  • R240,00
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Integrated Marketing Communications Practice Exam

  • Integrated Marketing Communications Practice Exam

  • Exam (elaborations) • 11 pages • 2024
  • Available in package deal
    • A practice test covering all chapters to help you prepare for your exam.
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  • Free
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Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Summary • 4 pages • 2024
  • Available in package deal
    • The Advertising Management Process, Disinvesting, and Elasticity.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Summary • 4 pages • 2024
  • Available in package deal
    • Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Summary • 4 pages • 2024
  • Available in package deal
    • Newspaper, TV, Radio, and Magazines.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

  • Summary • 4 pages • 2024
  • Available in package deal
    • The Online Advertising Process, Types of Ads, and Consumer Privacy.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Summary • 2 pages • 2024
  • Available in package deal
    • Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Summary • 6 pages • 2024
  • Available in package deal
    • Types of trade promotion, category management, and corporate advertising.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Summary • 4 pages • 2024
  • Available in package deal
    • Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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  • R60,00
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Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Summary • 4 pages • 2024
  • Available in package deal
    • Modern selling philosophy, and steps in personal selling.
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  • R60,00
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