Optimal product mix Study guides, Study notes & Summaries

price - Answer-the value that you exchange for the benefits of having or using the product/service value = - Answer-benefits - costs internal factors on pricing decisions - Answer-marketing objectives, marketing mix strategy, costs marketing objectives - Answer-to maximize profit to gain market share to infer a level of quality to survive marketing mix strategy - Answer-Price needs to be consistent with other 3P's (needs to reflect advertising, etc.) costs - Answer-your costs ...

TEST BANK FOR WILLIAMS’ BASIC NUTRITION AND DIET THERAPY 16TH EDITION BY NIX/ Chapter 01: Food, Nutrition, and Health Nix: Williams’ Basic Nutrition and Diet Therapy, 16th Edition MULTIPLE CHOICE 1. Promoting a health care service that improves diabetes management for the elderly in a community would assist in which of the following? a. Supporting the national health goals Healthy People 2020 b. Reducing hunger in a subset of the United States population c. Improving Medicare reimbursement c...

What-if analysis correct answers it involves addressing some questions about whatwould happen to Page 152the optimal solution if different assumptions were made about future conditions Parameters of the model correct answers the numbers that should go into the data cells for the spreadsheet formulation of the linear programming model Benefit of What-if analysis correct answers 1. reveals how close each of these estimates needs to be to avoid obtaining an erroneous optimal solution, and the...

Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, inc...

DSIMGTS Exam (2023/24) || All Questions & Answers (100% Verified) DSIMGTS Exam (2023/24) || All Questions & Answers (100% Verified) What-if analysis - ANSWER - it involves addressing some questions about whatwould happen to Page 152the optimal solution if different assumptions were made about future conditions Parameters of the model - ANSWER - the numbers that should go into the data cells for the spreadsheet formulation of the linear programming model Benefit of What-if analysis - AN...

TEST BANK FOR WILLIAMS’ BASIC NUTRITION AND DIET THERAPY 16TH EDITION BY NIX/ Chapter 01: Food, Nutrition, and Health Nix: Williams’ Basic Nutrition and Diet Therapy, 16th Edition MULTIPLE CHOICE 1. Promoting a health care service that improves diabetes management for the elderly in a community would assist in which of the following? a. Supporting the national health goals Healthy People 2020 b. Reducing hunger in a subset of the United States population c. Improving Medicare reimbursement c...

TMP 124 final study guide exam questions & answers 2023/2024 Hierarchy of effects model (AKLPCP) - ANSWER-*6 stages 1. Awareness --> Think 2. Knowledge --> Think 3. Liking --> Feel 4. Preference --> Feel 5. Conviction --> Do 6. Purchase --> Do -an AD should make the customers go through these 6 stages STP (Segmentation, Targeting, Positioning) - ANSWER-*firms use these processes to identify and evaluate opportunities for increasing sales and profits -4 Categori...

Describe Giberson's Glass (Ch 2: Cost Terms) - -Focus: Optimal Pricing Strategy, Optimal Product Mix -Giberson is a skilled glass blower -Works everyday - 30 hour weeks, 40 weeks a year -Figure out how to price: figure out toal expenses, how many minutes he worked in a year, divided total expenses by total minutes, multiply number of cents per minute by how many it takes to make each item What are the key takeaways of Giberson's Glass? - -Most of his cost are fixed so he can produce w...