Mnm2604 assignment 3 - Study guides, Study notes & Summaries

MNM2604_ Assignment 03. MNM2604 - Business-to-Business Marketing. THE DYNAMIC BUSINESS ENVIRONMENT First introduce the topic. 2.1 Global competition: More companies that are in the same market increased in South Africa, and some were global companies hence increased competition. AAf had to compete with these global competitors from other countries which came with competitive cheaper prices on the same product. Through globalisation, SA client firms can source products and services on a glo...