Mnm2605 exam - Study guides, Study notes & Summaries

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MNM2605 Exam pack 2024(Consumer Behaviour)
Exam (elaborations) • 82 pages • 2024

MNM2605 Exam pack 2024(Consumer Behaviour)

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MNM2605 EXAM PACK 2022
Exam (elaborations) • 271 pages • 2022

MNM2605 EXAM PACK 2022. MNM2605 - Consumer Behaviour To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related ...

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MNM2605 EXAM PACK 2022
Exam (elaborations) • 271 pages • 2022

MNM2605 EXAM PACK 2022. To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related marketing: this is where compa...

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MNM2605 EXAM PACK 2022
Exam (elaborations) • 269 pages • 2022

MNM2605 EXAM PACK 2022 To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related marketing: this is where compa...