Mnm2605 exam - Study guides, Study notes & Summaries

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MNM2605 Exam Revision Notes
Summary • 34 pages • 2020
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These are important revision summary notes to be studied in conjunction with the other study materials. This will save you much needed time in your studies which you can allocate to other modules. These are the kind of revision materials that helps you finish your degree quicker. It worked for me and will do so for you. Once understood your chances of passing this module is greatly enhanced.

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MNM2605 EXAM BUNDLE
Package deal • 2 items • 2020

Get all the MNM2605 study materials and greatly improve your chance of passing or even getting a distinction in this module. Study the notes and work through the examples and achieve success in this module. These are difficult modules to learn but I have and compiled these packs for you to ace these modules and All this for a low price.

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MNM2605 Exam Study Notes.
Summary • 65 pages • 2021

MNM2605 Exam Study Notes. MNM2605 - Consumer Behaviour. Defining customer behaviour Customer behaviour - A combination of activities and influences that occur before, during and after the purchase itself. Types of customers •Household customers •Business/Organisational customers Consumer Buying Behaviour versus Business Buying Behaviour Business/Organisational purchases are made for the purpose of: - Manufacturing other products and services, for example raw materials. -Reselling to...

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MNM2605 Exam Study Notes
Exam (elaborations) • 65 pages • 2021

Introduction to consumer behaviour 1. Introduction The study of customer behaviour focuses on how individuals, groups and organisations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. 2. Defining customer behaviour Customer behaviour - A combination of activities and influences that occur before, during and after the purchase itself. Types of customers •Household customers •Business/Organisational customers Consumer Buying Beh...